Gritty Genius Gifted Strategists
Gritty Genius Gifted
Strategists

We’re tactical experts

with extensive experience, and an obsessive need to see our clients succeed.
Genevieve
Frye Rozansky
Executive Communication Strategist
Lauren Kelly
Senior Operations + HR Strategist
Sarah Ferguson
Fundraising + Management Strategist
DeEtte Jones
Founder +
Chief Strategist
Corie Hawks
Marketing + Communication Strategist
Lisa La Rock
Graphic Design +
Visual Strategist
Deb Wagner
Interaction Design +
Digital Strategist

DeEtte Jones

Founder + Chief Strategist

I love helping brave people change the world — one bold move at time. I believe there’s no limit to what big thinking fueled by honesty and empathy can achieve.

From my time as a fundraiser for one of the largest public policy organizations on Capitol Hill to my work as a start-up consultant and a nonprofit board member – I’ve spent 13 years creating innovative strategies and taking actions that lead to quantifiable successes for nonprofits, campaigns, companies and clients. And I’m excited to launch your bold company, cause or idea into a world-changing force for good.

I love raising my three children in Silicon Valley with my husband/best friend. I’m lucky to be surrounded by a power team of women at Graystone, who, (when they aren’t leading change for our clients) indulge my love of junk food, Parks and Rec and an exhausting need to change all the things.

“The leaders of thought and of action grope their way forward to a new life, realizing, sometimes dimly, sometimes clear-sighted, that the life of material gain…is of value only as a foundation, only as there is added to it the uplift that comes from devotion to loftier ideals.” -Teddy Roosevelt

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Sarah Ferguson

Fundraising + Management Strategist

With more than 15 years of fundraising and management experience, I’ve helped raise millions of dollars. I’m excited to help you strategically grow and optimize your operations and fundraising. From new management techniques to major gift strategy, leadership development and donor messaging/communication and research – I’ve helped nonprofits around the country increase their capacity for impact.

I’m excited to help you reach your growth goals and take a peek around the corner to your next big move. Whether you are a non-profit looking for a better donor base or a company seeking a better system of operations, I’ll help you get there.

When I’m not helping clients do more good, my husband and I run the seafood company, Savory Alaska, and raise our three young children at our home near Austin, Texas. I enjoy writing short stories and life application pieces on my personal website at sincerelysarahann.com and hope to publish a book some day.

“A company can seize extraordinary opportunities only if it is very good at the ordinary operations.” -Marcel Telles

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Genevieve Frye Rozansky

Executive Communication Strategist

Over the last 15 years, I have served as a spokesperson and speechwriter for a United States Senator and the U.S. Secretary of Labor, for non-profits, and businesses large and small. I’ve honed my ability to hear and see what others sometimes miss and make those things into opportunities.

I help leaders, organizations, and companies say what matters. I want to help make your conversations – online, offline, in board rooms, in front of stadiums, or between colleagues – are as vibrant and influential as possible. I’ll help you tell your story and find your voice.

I’m happiest on the hunt for memorable and impactful stories. This pursuit has always led me to fascinating people and experiences.

I live in the Washington, D.C. area and am thrilled to be a mother, and also a partner to my husband.

“There is no greater agony than an untold story inside you.” -Maya Angelou

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Corie Hawks

Marketing + Communication Strategist

From large, non-profit organizations to small start-ups, I’ve spent over a decade developing cutting-edge communication strategies and award-winning campaigns that deliver the right message to the right audience.

I have a master’s degree in Public Communication from American University and spent five years as a communications professor at the College of Southern Nevada, where I helped pilot a new program that increased access for underprivileged students to attend college.

I’m excited to craft a message for you that is authentic to your brand, resonates with your audience, and keeps your organization at the forefront of the public’s mind.

I love serving with other parents in my community as Vice President of Fundraising at my children’s school. My devotion to teaching and learning is shared by my husband and I’m proud of his (and our family’s) service in the Air Force.

“Listen with curiosity. Speak with honesty. Act with integrity.” -Roy T. Bennett

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Lauren Kelly

Senior Operations + HR Strategist

I’m an entrepreneur at heart. As a non-profit founder, previous non-profit executive director and human resources expert, I specialize in human resources execution/strategy and strategic operations.

My passion is to ensure you have the right people, operational systems, and a method for cultivating leaders to scale your brand and increase your capacity for good. I have a two decade track record of boldly helping individuals, nonprofits and companies plan for what’s next. I’ll help you manage your human resources and overcome your operational hurdles to propel you to the next stage of your business.

My husband is my biggest supporter and we live with our two children outside of Austin, Texas. I believe the best conversations start with queso and end prosecco.

“Efficiency is doing things right; effectiveness is doing the right things.“ -Peter Drucker

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Lisa La Rock

Graphic Design + Visual Strategist

For nearly a decade I’ve been elevating brands and events through print and digital design. I believe details matter, and when done right, each stroke, color, font, ink, paper texture and frame – combine to make brands that are timeless, fresh, evocative, and impactful.

As a former event planner, I specialize in creating designs that are experiential and products that tell a compelling story – including cohesive collateral suites, promotional materials, logos, websites and more. My goal is to leave a lasting impression with subtle beauty and emotive/thoughtful execution.

I’m passionate about raising my three strong daughters in partnership with my husband in the San Francisco Bay Area. I specialize in being the world’s best friend, but only if you’re ready for it.

“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’“ -Hillman Curtis

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Deb Wagner

Interaction Design + Digital Strategist

Drawing on my 20 years of experience, I design websites that generate business, are scalable, and are easy to navigate. My superpowers are ideation, organization and the ability to speak “human” instead of jargon.

A great website focuses on usability first and is both visually impactful and functionally effortless to use. Your website will be clean and organized, with cohesive branding and compelling content. Then, I’ll elevate it with motion, graphics and interesting experiences, ensuring you are on the cutting edge of the world wide web.

You may hear a peep from my hubby, son or our two cats Ozzy and Pixel while I’m helping make your standout site from our home in the San Francisco Bay Area.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou

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SF Bay Area · Austin · Washington DC