The president of the US Senate had a bipartisan vision to unite a politically divided America. Here’s an inside look at how the Graystone team brought that vision to life:
Strategic Vision
Strategy undergirds everything we do. We began by outlining an all-encompassing strategy based on our client’s vision.
Authentic Branding
We developed and honed a family of brands (for the foundation, center and campaign) that supported the strategic vision.
Compelling
Campaign
The America Together Campaign was the keystone of our strategy. As part of that campaign we developed a website, major fundraising proposals and specific major donor strategies.
Evocative Storytelling
A lookbook is typically a tool of the fashion industry. We adapted it to tell a stunning visual story of unity.
Inspiring Action
To launch the America Together campaign and inspire action, we created a special evening with tailored collateral, decor and a compelling program, speakers and video presentation.
Gathering for Good
An essential part of fundraising is meeting in person. We ensured our client’s annual golf tournament had polished visuals and strategic space for essential fundraising opportunities.
