A Life-Saving Movement

Make the Masks

Saving lives in a global pandemic

A team of volunteer inventors worked tirelessly to solve a global mask shortage caused by COVID-19. Here’s how we volunteered our time to ensure their live-saving solution reached across the globe:

From an Idea
to a Movement

Saving lives meant getting 3-D printed Montana Masks that could exponentially extend the world’s capacity of n-95 and surgical masks into the hands of healthcare and essential workers around the world. With the constraints of shipping delays and stay-at-home orders, we had to create a strategy for local production and distribution of masks and get the word out quickly.

Empowering Citizens

We created a step-by-step community model that empowered local volunteer leaders to quickly organize and take action. Our collateral, strategic outreach plan and support made it easier for local volunteers to safely produce, assemble and distribute Montana Masks to those who needed them most.

Life-Saving Connections

When lives are at stake, speed is critical. Helping connect people with life-saving information meant our team worked all hours to quickly gather a broad coalition of volunteers, partners, businesses and leaders who would amplify the crucial mask message and information around the world.

Partners

Montana Mask Company

Spark R + D

Billings Clinic

Zaugg Dentistry

Unique Software Development

A Blueprint for
Civic Leaders

Engaging U.S. state and county leadership was a critical part of getting the right information into decision-makers hands. We created a full technical blueprint for the mask, including the scientific research behind its efficacy and a ready-to-implement community model to help leaders take action and protect lives.

Global Reach

With the pandemic touching every corner of the world, it was essential to create a website that facilitated easy global access of information with files and instructions that could be understood across languages.

Highlighting Heros

From snowboard binding companies to hobbyists with 3-D printers, to local library directors with access to printing resources, we engaged social media to highlight the incredible way humanity came together to serve and protect each other. We were inspired by stories of courage and compassion as complete strangers took action on each others’ behalf.

Outreach Strategy

We engaged traditional and digital media to garner press and awareness of the “Make the Masks” effort and the success of movement volunteers around the world.

SEE More Case Studies

America Together Campaign

Tim Griffith Foundation

Stewardship Council

Make the Masks

Saving lives in a global pandemic

From an Idea
to a Movement

Empowering Citizens

Life-Saving Connections

Partners

A Blueprint for
Civic Leaders

Global Reach

Highlighting Heros

Outreach Strategy

SEE More Case Studies

How (and why) does this all work?

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Make the Masks

Saving lives in a global pandemic

From an Idea to a Movement

Empowering Citizens

Life-Saving Connections

Partners

A Blueprint for Civic Leaders

Global Reach

Highlighting Heros

Outreach Strategy

SEE More Case Studies

How (and why) does this all work?

Subscribe

From an Idea
to a Movement

A Blueprint for
Civic Leaders